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Bolabola

Challenge

The task was to promote the health benefits of starfruits as well as increase the consumption of it amongst youths in Singapore.

Concept

To appeal to the younger crowd, a cooling starfruit drink with a fun and playful brand personality was conceived. The brand played on cheeky pick up lines that highlighted the cool element of the fruit. The name stems from the word, Crambola, the scientific name for starfruit.