Changing lifestyles, expanding incomes and increased awareness of health and nutrition is resulting in a growing demand for organic products in China. Seeing this as an opportunity and a gap in Friso's Infant (IFT) milk formula offering, I decided to embark on the task of designing a premium organic IFT pack for Friso.
For this project, I conducted a study on the following:
• The consumer - Who are they, their environment, what they like
• Existing organic brands in the market
• Organic visual cues in cross category products.
• Premium IFT visual cues in China
NOTE: This project is a pro-active personal design practice and for non-commercial proposes only. All Friso assets used are the property of ©FRIESLANDCAMPINA. The contents used in this case study are solely for demonstration purposes only and are by no means owned by me.